Re-posted from the May 2010 ABC Creative Group E-Newsletter: Social media has become a daunting task for many marketing communication professionals. Social media tools are very efficient, cost-effective tactics to have in your marketing communication mix. But, as more tools are introduced for our use, how do we manage the flow of information and monitor [...]

Just when you thought you could run wild and free with your hair blowing in the wind while writing on Facebook, Twitter, you name it online, Yahoo! had to go and ruin it. Not really. We grammar fanatics/online journalists/bloggers/social media communicators appreciate the structure and rules to language, making everything uniform and stately. We embrace [...]

Facebook is making changes again!  I have always had a theory that the Facebook team makes significant changes every 6 months and this theory is holding true.  So what do today’s changes mean for you and your business? Let’s start with Community Pages.  This is a big move on behalf of Facebook.  Community Pages are [...]

According to a recent study from HitWise, Facebook sends nearly three times as much of its downstream traffic to broadcast media websites as compared to Google News. What does this mean?  Facebook drives more people to news content than Google News does on a consistent basis.  This means that people are influencing each other, heavily, [...]

According to Nielsen, global consumers increased the amount of time they spent on social networking sites like Facebook and Twitter by 82% in December 2009 compared to December 2009.  That means in December 2009, Facebook recorded recorded about 110 million unique visitors.  That is a lot of visits!  Facebook is currently the largest of the [...]

Agencies that have learned to talk the social media talk… but still can’t walk the walk, will fall behind interactive competitors that more quickly adopted and became part of social communities, replacing old-school practices with real and authoritative social experience. Clients are weary of marketing firms that claim to know social media, but don’t even [...]

Search Engine Optimization (SEO) is one of the most overlooked digital marketing communication tactics, but is increasingly important in our Google and Bing world.  Here are the top 10 internet marketing strategies from 2009 that are also going to be very important in 2010. The top 10 list and commentary from SEO.com: 1. Organic Search [...]

Most companies can admit that they are looking at their current employees and potential new employees in social networking sites.  And, why wouldn’t you?  It is a great way to learn about someone that is working or could work for you.  Let’s break this down a little bit. For those of you who currently work [...]

How is your company going to be using social media as an external communications tool? As we are planning and looking toward 2010, social media tools have to be part of your marketing communication mix.  These tools need to be budgeted for and integrated with your traditional tools.  It is unavoidable at this point in [...]

A lot of questions come up every time I meet with a company regarding social media and how it is affecting the marketing industry. If you follow us at all you know that ABC has worked diligently to stay ahead of emerging media and how to best utilize it for our clients. Most of the [...]