Re-posted from the May 2010 ABC Creative Group E-Newsletter: Social media has become a daunting task for many marketing communication professionals. Social media tools are very efficient, cost-effective tactics to have in your marketing communication mix. But, as more tools are introduced for our use, how do we manage the flow of information and monitor [...]

Just when you thought you could run wild and free with your hair blowing in the wind while writing on Facebook, Twitter, you name it online, Yahoo! had to go and ruin it. Not really. We grammar fanatics/online journalists/bloggers/social media communicators appreciate the structure and rules to language, making everything uniform and stately. We embrace [...]

I thought I would post a bunch of articles that I have found interesting and share some of the knowledge.  I know all of you that read this blog will be very disappointed that I am not sharing my vast knowledge and insight with you, but I think we can all learn a lot from [...]

Facebook is making changes again!  I have always had a theory that the Facebook team makes significant changes every 6 months and this theory is holding true.  So what do today’s changes mean for you and your business? Let’s start with Community Pages.  This is a big move on behalf of Facebook.  Community Pages are [...]

Social media is changing every day.  The use of social media tools and tactics is becoming more prevalent.  According to research conducted by Econsultancy, 86% of companies are planning to increase their social media marketing budgets in 2010.  Companies now see the value in sharing their brands with their consumers.  Although, there are some concerns [...]

Most companies can admit that they are looking at their current employees and potential new employees in social networking sites.  And, why wouldn’t you?  It is a great way to learn about someone that is working or could work for you.  Let’s break this down a little bit. For those of you who currently work [...]

How is your company going to be using social media as an external communications tool? As we are planning and looking toward 2010, social media tools have to be part of your marketing communication mix.  These tools need to be budgeted for and integrated with your traditional tools.  It is unavoidable at this point in [...]

Joe Stabb recently gave a presentation to the membership of the New York State Travel and Vacation Association (NYSTVA) on the best practices for being engaged in social media.  If you are ready to engage and need some help, contact ABC Creative Group.

It’s both an exciting and scary time in the advertising industry. If any of you watch the program Mad Men it takes us back to an extremely different time in advertising not to mention a different time in society. Back when cigarettes were good for you, scotch was the preferred office beverage at 10:00 a.m. [...]

Currently, there are 367 hospitals in the United States that are utilizing social media as part of their marketing communication mix and it is helping with patient admissions.  According to a recent study, Ad-ology Research found social media has some type of influence on nearly 40% of recent hospital or urgent-care center patients, with more [...]