Mobile phones have quickly become the third screen for many Americans, following television and the internet.  According to a Nielsen study, “americans consume media at a record pace – 129 hrs of tv, 27 hrs of internet, 3 hrs of mobile video each month.” The Nielsen report continues to discuss a week in the life [...]

According to Nielsen, global consumers increased the amount of time they spent on social networking sites like Facebook and Twitter by 82% in December 2009 compared to December 2009.  That means in December 2009, Facebook recorded recorded about 110 million unique visitors.  That is a lot of visits!  Facebook is currently the largest of the [...]

Mobile marketing can be a very important tactic in the marketing communication and sales arsenal.  The key is to make sure that you are using the tool correctly and also reaching your target audience.  Plan carefully. Here is the presentation that I gave this morning at the Sheraton Syracuse University for the CNYSME and PRSA-CNY.  [...]

According to Professor Post at West Virginia University, “the Web and the Internet have been revolutionary in connecting consumers and companies in ways that simply were not possible before,” (Post 2008). Soon, more companies are going to be using mobile websites to communicate with their customers rather than their highly designed and advanced websites. There [...]