Facebook is making changes again!  I have always had a theory that the Facebook team makes significant changes every 6 months and this theory is holding true.  So what do today’s changes mean for you and your business? Let’s start with Community Pages.  This is a big move on behalf of Facebook.  Community Pages are [...]

According to a recent study from HitWise, Facebook sends nearly three times as much of its downstream traffic to broadcast media websites as compared to Google News. What does this mean?  Facebook drives more people to news content than Google News does on a consistent basis.  This means that people are influencing each other, heavily, [...]

There is always a big buzz at the end of the calendar year.  Everyone is trying to wrap up the end of the budget year and plan for the next.  Plus, you are trying to take some holiday time to spend with your family and loved ones.  This is true no matter what holiday you [...]

Social media is changing every day.  The use of social media tools and tactics is becoming more prevalent.  According to research conducted by Econsultancy, 86% of companies are planning to increase their social media marketing budgets in 2010.  Companies now see the value in sharing their brands with their consumers.  Although, there are some concerns [...]

It’s both an exciting and scary time in the advertising industry. If any of you watch the program Mad Men it takes us back to an extremely different time in advertising not to mention a different time in society. Back when cigarettes were good for you, scotch was the preferred office beverage at 10:00 a.m. [...]

That’s what 945 people and counting are “saying” on Facebook by becoming members of Mary’s Fan Club. I Heart Mary @ McDonalds/Chandler Fan Club, a group page on Facebook, was started by a woman named DeLynne and word is catching on…fast. So who is Mary @ McDonalds? She is one of the best loved employees at [...]

This morning, I gave a great presentation at the Renaissance Hotel in Syracuse, NY, to the Greater Syracuse Hospitality and Tourism Association regarding social media.  I was particularly excited about this presentation because ABC Creative Group specializes in the travel and tourism industry and has worked with several clients in this industry. There are some [...]

The Firemen’s Association of the State of New York (FASNY) has been communicating with their membership since they were established in 1872. It goes without saying that communication has evolved greatly and branched out in many different directions since then. As a result, by 2009, FASNY was looking for a new way to connect with [...]