Millions of people everyday play social games with and/or against friends and strangers.  This has become extremely popular, but most companies and organizations choose to ignore or don’t know about the great marketing potential that this represents.  Social games are a way for people to interact digitally with your service or brand and instantly share [...]

According to a recent Harris Poll, thirty-three percent of adults online are influenced a great deal or fair amount by reviews on blogs and message boards. Results skew in a similar pattern across different age demographics, with the highest percentage among 18- to 34-year-olds (41%) and a sharp drop off to the lowest percentage among ages [...]

Re-posted from the May 2010 ABC Creative Group E-Newsletter: Social media has become a daunting task for many marketing communication professionals. Social media tools are very efficient, cost-effective tactics to have in your marketing communication mix. But, as more tools are introduced for our use, how do we manage the flow of information and monitor [...]

Most companies can admit that they are looking at their current employees and potential new employees in social networking sites.  And, why wouldn’t you?  It is a great way to learn about someone that is working or could work for you.  Let’s break this down a little bit. For those of you who currently work [...]

How is your company going to be using social media as an external communications tool? As we are planning and looking toward 2010, social media tools have to be part of your marketing communication mix.  These tools need to be budgeted for and integrated with your traditional tools.  It is unavoidable at this point in [...]

A lot of questions come up every time I meet with a company regarding social media and how it is affecting the marketing industry. If you follow us at all you know that ABC has worked diligently to stay ahead of emerging media and how to best utilize it for our clients. Most of the [...]

Joe Stabb recently gave a presentation to the membership of the New York State Travel and Vacation Association (NYSTVA) on the best practices for being engaged in social media.  If you are ready to engage and need some help, contact ABC Creative Group.

Currently, there are 367 hospitals in the United States that are utilizing social media as part of their marketing communication mix and it is helping with patient admissions.  According to a recent study, Ad-ology Research found social media has some type of influence on nearly 40% of recent hospital or urgent-care center patients, with more [...]

The digital revolution is upon us.  Are you engaged in the revolution and using all of the tools available to meet your marketing, communication, and sales goals?  This presentation will help you explore some of these concepts. What tools are you using?  How have you been successful with these tools?  Share your thoughts and ideas [...]

Travis and I gave a great presentation on Wednesday to the Greater Binghamton Chamber of Commerce in Binghamton, NY.  We discussed many topics of social media and how these tools are being used by business everywhere.  Here is the presentation.  If you have any questions or would like to know more, contact ABC Creative Group. [...]