Re-posted from the May 2010 ABC Creative Group E-Newsletter: Social media has become a daunting task for many marketing communication professionals. Social media tools are very efficient, cost-effective tactics to have in your marketing communication mix. But, as more tools are introduced for our use, how do we manage the flow of information and monitor [...]

Free community papers are a cornerstone in American society.  I’m sure that everyone, probably weekly or bi-weekly, reads their local weekly publication, pennysaver, or shopping guide.  These are papers that have been around for over a hundred years and are only going to grow as we move into the future. Today, I spoke at the [...]

This morning, I gave a great presentation at the Renaissance Hotel in Syracuse, NY, to the Greater Syracuse Hospitality and Tourism Association regarding social media.  I was particularly excited about this presentation because ABC Creative Group specializes in the travel and tourism industry and has worked with several clients in this industry. There are some [...]

The digital revolution is upon us.  Are you engaged in the revolution and using all of the tools available to meet your marketing, communication, and sales goals?  This presentation will help you explore some of these concepts. What tools are you using?  How have you been successful with these tools?  Share your thoughts and ideas [...]

Mobile marketing can be a very important tactic in the marketing communication and sales arsenal.  The key is to make sure that you are using the tool correctly and also reaching your target audience.  Plan carefully. Here is the presentation that I gave this morning at the Sheraton Syracuse University for the CNYSME and PRSA-CNY.  [...]

Technology frequently amazes me.  I guess like many of you, I can sometimes become overwhelmed with the speed that technology is expanding within our society. I remember when I had a cell phone in 1999 on Bell Atlantic Mobile.  The phone was a Nokia and connected to the analog network that no longer exists for [...]

According to Professor Post at West Virginia University, “the Web and the Internet have been revolutionary in connecting consumers and companies in ways that simply were not possible before,” (Post 2008). Soon, more companies are going to be using mobile websites to communicate with their customers rather than their highly designed and advanced websites. There [...]