Re-posted from the May 2010 ABC Creative Group E-Newsletter: Social media has become a daunting task for many marketing communication professionals. Social media tools are very efficient, cost-effective tactics to have in your marketing communication mix. But, as more tools are introduced for our use, how do we manage the flow of information and monitor [...]

I thought I would post a bunch of articles that I have found interesting and share some of the knowledge.  I know all of you that read this blog will be very disappointed that I am not sharing my vast knowledge and insight with you, but I think we can all learn a lot from [...]

Mobile phones have quickly become the third screen for many Americans, following television and the internet.  According to a Nielsen study, “americans consume media at a record pace – 129 hrs of tv, 27 hrs of internet, 3 hrs of mobile video each month.” The Nielsen report continues to discuss a week in the life [...]

We use goggles for many different purposes in life.  I know I use them for swimming, especially in the summer!  But, now I can have goggles for my cell phone also to help me navigate the world. Google has launched a new product for its android phone called Google Goggles.  According to Google’s website, “Google [...]

In the October 2009 issue of Women’s Health, “Health Tweet” caught my eye. According to this brief article, the Dallas Children’s Medical Center recently began tweeting to educate the public on pediatric healthcare. The center even used Twitter to raise awareness about organ donation, tweeting during an actual kidney transplant. Using Twitter for causes like [...]

Free community papers are a cornerstone in American society.  I’m sure that everyone, probably weekly or bi-weekly, reads their local weekly publication, pennysaver, or shopping guide.  These are papers that have been around for over a hundred years and are only going to grow as we move into the future. Today, I spoke at the [...]

This morning, I gave a great presentation at the Renaissance Hotel in Syracuse, NY, to the Greater Syracuse Hospitality and Tourism Association regarding social media.  I was particularly excited about this presentation because ABC Creative Group specializes in the travel and tourism industry and has worked with several clients in this industry. There are some [...]

The digital revolution is upon us.  Are you engaged in the revolution and using all of the tools available to meet your marketing, communication, and sales goals?  This presentation will help you explore some of these concepts. What tools are you using?  How have you been successful with these tools?  Share your thoughts and ideas [...]

Mobile marketing can be a very important tactic in the marketing communication and sales arsenal.  The key is to make sure that you are using the tool correctly and also reaching your target audience.  Plan carefully. Here is the presentation that I gave this morning at the Sheraton Syracuse University for the CNYSME and PRSA-CNY.  [...]

Technology frequently amazes me.  I guess like many of you, I can sometimes become overwhelmed with the speed that technology is expanding within our society. I remember when I had a cell phone in 1999 on Bell Atlantic Mobile.  The phone was a Nokia and connected to the analog network that no longer exists for [...]