Re-posted from: Bloomberg BusinessWeek By:  Felix Gillette July 15, 2010 http://www.businessweek.com/magazine/content/10_30/b4188064364442.htm Natalie Malaszenko has always loved pets. A 31-year-old resident of San Diego, Calif., she has a dog named Sarge and a cat named Leo. Years ago, when she lived in Texas, she took care of cows and horses and even a stray emu. In [...]

Millions of people everyday play social games with and/or against friends and strangers.  This has become extremely popular, but most companies and organizations choose to ignore or don’t know about the great marketing potential that this represents.  Social games are a way for people to interact digitally with your service or brand and instantly share [...]

According to a recent Harris Poll, thirty-three percent of adults online are influenced a great deal or fair amount by reviews on blogs and message boards. Results skew in a similar pattern across different age demographics, with the highest percentage among 18- to 34-year-olds (41%) and a sharp drop off to the lowest percentage among ages [...]

I just had to re-post this and see what you all thought about it.  What do you think? Only 11% of teens email each day, Facebook COO Sheryl Sandberg told a conference crowd yesterday. “Email is probably going away,” she said. “Going away” is a bit much – email remains an important tool for business [...]

Here are some good articles from the web for your reference: Public Holds Optimism for Internet Tax, Travel Sites Lead Category Growth How to optimize your site for Google in 2010 IKEA Victim of Facebook Hoax Social media war rooms (and why you need one) What do you think about these articles?  Any thoughts on [...]

Re-posted from the May 2010 ABC Creative Group E-Newsletter: Social media has become a daunting task for many marketing communication professionals. Social media tools are very efficient, cost-effective tactics to have in your marketing communication mix. But, as more tools are introduced for our use, how do we manage the flow of information and monitor [...]

I thought I would post a bunch of articles that I have found interesting and share some of the knowledge.  I know all of you that read this blog will be very disappointed that I am not sharing my vast knowledge and insight with you, but I think we can all learn a lot from [...]

Facebook is making changes again!  I have always had a theory that the Facebook team makes significant changes every 6 months and this theory is holding true.  So what do today’s changes mean for you and your business? Let’s start with Community Pages.  This is a big move on behalf of Facebook.  Community Pages are [...]

According to a recent study from HitWise, Facebook sends nearly three times as much of its downstream traffic to broadcast media websites as compared to Google News. What does this mean?  Facebook drives more people to news content than Google News does on a consistent basis.  This means that people are influencing each other, heavily, [...]

By:  Chantal Todé February 01 2010 Marketers continue to dedicate greater portions of the marketing budget to social networking and Web-based channels, at the expense of traditional media. That shift was reflected in a recent survey from the CMO Council, which found that 60% of the more than 600 marketers who responded will invest in [...]