Re-posted from the May 2010 ABC Creative Group E-Newsletter: Social media has become a daunting task for many marketing communication professionals. Social media tools are very efficient, cost-effective tactics to have in your marketing communication mix. But, as more tools are introduced for our use, how do we manage the flow of information and monitor [...]

Joe Stabb recently gave a presentation to the membership of the New York State Travel and Vacation Association (NYSTVA) on the best practices for being engaged in social media.  If you are ready to engage and need some help, contact ABC Creative Group.

Well, it is official.  The number of people using Facebook grew 8.6% during the month of September 2009 to 88.3 million users.  This means that according to the most recent census data, Facebook has a larger population than the populations of Germany, Italy, United Kingdom, and Canada separately. What caused such a growth of Facebook?  [...]

This morning, I gave a great presentation at the Renaissance Hotel in Syracuse, NY, to the Greater Syracuse Hospitality and Tourism Association regarding social media.  I was particularly excited about this presentation because ABC Creative Group specializes in the travel and tourism industry and has worked with several clients in this industry. There are some [...]

The digital revolution is upon us.  Are you engaged in the revolution and using all of the tools available to meet your marketing, communication, and sales goals?  This presentation will help you explore some of these concepts. What tools are you using?  How have you been successful with these tools?  Share your thoughts and ideas [...]

This is an amazing video and the reason why you should have a social media plan.

The important things that get executives heads moving is measurement. If we want to create objectives and a social media plan, we need to be able to measure the outcome to create best practices for the future. What is your target? Think about what it is you want to gain from participating in a social [...]