We all know that social media management takes more time than money, in most cases.  Many marketing, communication, and public relations professionals struggle with managing social media platforms while still trying to accomplish other daily tasks.  The big question:  Do we hire an employee to manage social media, or do we hire an agency? This [...]

I thought I would post a bunch of articles that I have found interesting and share some of the knowledge.  I know all of you that read this blog will be very disappointed that I am not sharing my vast knowledge and insight with you, but I think we can all learn a lot from [...]

There is always a big buzz at the end of the calendar year.  Everyone is trying to wrap up the end of the budget year and plan for the next.  Plus, you are trying to take some holiday time to spend with your family and loved ones.  This is true no matter what holiday you [...]

Lauren Fisher is the co-founder of Simply Zesty, an online PR and social media agency based in Dublin. She blogs regularly on Simply Zesty on social media and online communications. New research by Citibank reveals that social media has yet to penetrate the small business world, finding that 76% of the 500 organizations surveyed have not [...]