I just had to re-post this and see what you all thought about it.  What do you think? Only 11% of teens email each day, Facebook COO Sheryl Sandberg told a conference crowd yesterday. “Email is probably going away,” she said. “Going away” is a bit much – email remains an important tool for business [...]

Is your e-mail marketing working for you?  Are you creating stunning e-mail communications that engage your target audience and encourage them to share the information with others?  These are just a couple of questions that everyone should be asking about their e-mail communication tactics. E-mail newsletters can be tricky: the design, coding, and federal regulations, [...]

Re-posted from the May 2010 ABC Creative Group E-Newsletter: Social media has become a daunting task for many marketing communication professionals. Social media tools are very efficient, cost-effective tactics to have in your marketing communication mix. But, as more tools are introduced for our use, how do we manage the flow of information and monitor [...]

Just when you thought you could run wild and free with your hair blowing in the wind while writing on Facebook, Twitter, you name it online, Yahoo! had to go and ruin it. Not really. We grammar fanatics/online journalists/bloggers/social media communicators appreciate the structure and rules to language, making everything uniform and stately. We embrace [...]

Facebook is making changes again!  I have always had a theory that the Facebook team makes significant changes every 6 months and this theory is holding true.  So what do today’s changes mean for you and your business? Let’s start with Community Pages.  This is a big move on behalf of Facebook.  Community Pages are [...]

I recently facilitated a presentation/discussion on the business case for digital and social media.  We looked at the challenged faced by agency and industry professionals in working with clients and companies on digital marketing communications initiatives from a small and medium sized company perspective.  With all the power and market reach that digital and social [...]

Agencies that have learned to talk the social media talk… but still can’t walk the walk, will fall behind interactive competitors that more quickly adopted and became part of social communities, replacing old-school practices with real and authoritative social experience. Clients are weary of marketing firms that claim to know social media, but don’t even [...]

Is your website content fresh?  Do you review all of the pages and content on your website on a regular basis?  If not, maybe you should be doing this.  One of the most important tasks associated with any website is the content that resides on the pages. Fresh content could be updating the text, adding [...]

Most companies can admit that they are looking at their current employees and potential new employees in social networking sites.  And, why wouldn’t you?  It is a great way to learn about someone that is working or could work for you.  Let’s break this down a little bit. For those of you who currently work [...]

How is your company going to be using social media as an external communications tool? As we are planning and looking toward 2010, social media tools have to be part of your marketing communication mix.  These tools need to be budgeted for and integrated with your traditional tools.  It is unavoidable at this point in [...]