Spell Check can mess you up. Anyone who’s used the program before knows this. You think your document is 100% accurate, approved and blessed by the Spelling Bee Society of America (does such a thing exist?) and low and behold, while your spelling may be correct, the use of the word in that particular context [...]

Re-posted from: Bloomberg BusinessWeek By:  Felix Gillette July 15, 2010 http://www.businessweek.com/magazine/content/10_30/b4188064364442.htm Natalie Malaszenko has always loved pets. A 31-year-old resident of San Diego, Calif., she has a dog named Sarge and a cat named Leo. Years ago, when she lived in Texas, she took care of cows and horses and even a stray emu. In [...]

We all know that social media management takes more time than money, in most cases.  Many marketing, communication, and public relations professionals struggle with managing social media platforms while still trying to accomplish other daily tasks.  The big question:  Do we hire an employee to manage social media, or do we hire an agency? This [...]

I just had to re-post this and see what you all thought about it.  What do you think? Only 11% of teens email each day, Facebook COO Sheryl Sandberg told a conference crowd yesterday. “Email is probably going away,” she said. “Going away” is a bit much – email remains an important tool for business [...]

Is your e-mail marketing working for you?  Are you creating stunning e-mail communications that engage your target audience and encourage them to share the information with others?  These are just a couple of questions that everyone should be asking about their e-mail communication tactics. E-mail newsletters can be tricky: the design, coding, and federal regulations, [...]

Recently we created some banner ads for a longstanding client, Madison County NY Tourism. These online ads were intended to promote the long list of great summer events that can be enjoyed around the county. For those of you who are familiar with the towns and villages within Madison County you probably know that the [...]

Re-posted from the May 2010 ABC Creative Group E-Newsletter: Social media has become a daunting task for many marketing communication professionals. Social media tools are very efficient, cost-effective tactics to have in your marketing communication mix. But, as more tools are introduced for our use, how do we manage the flow of information and monitor [...]

Well, it is official.  In case you didn’t know it, people like sex!  I know it is a big shock to everyone.  It definitely was to me (just being facetious). A study was recently performed about the types of links that people “like” and “share” on Facebook.  The study concluded with the fact that those [...]

I thought I would post a bunch of articles that I have found interesting and share some of the knowledge.  I know all of you that read this blog will be very disappointed that I am not sharing my vast knowledge and insight with you, but I think we can all learn a lot from [...]

Facebook is making changes again!  I have always had a theory that the Facebook team makes significant changes every 6 months and this theory is holding true.  So what do today’s changes mean for you and your business? Let’s start with Community Pages.  This is a big move on behalf of Facebook.  Community Pages are [...]