Recently we created some banner ads for a longstanding client, Madison County NY Tourism. These online ads were intended to promote the long list of great summer events that can be enjoyed around the county. For those of you who are familiar with the towns and villages within Madison County you probably know that the [...]

Just when you thought you could run wild and free with your hair blowing in the wind while writing on Facebook, Twitter, you name it online, Yahoo! had to go and ruin it. Not really. We grammar fanatics/online journalists/bloggers/social media communicators appreciate the structure and rules to language, making everything uniform and stately. We embrace [...]

Google Wave, the newly introduced collaborative Web tool, is a trending topic on Twitter and (so far) available by invitation only. Here are some of the The Los Angeles Times’ suggestions on how Wave may soon be beneficial to journalism and other communications professions: Collaborative reporting: By sharing a virtual notebook, reporters can collaborate easily [...]

This morning, I gave a great presentation at the Renaissance Hotel in Syracuse, NY, to the Greater Syracuse Hospitality and Tourism Association regarding social media.  I was particularly excited about this presentation because ABC Creative Group specializes in the travel and tourism industry and has worked with several clients in this industry. There are some [...]

The digital revolution is upon us.  Are you engaged in the revolution and using all of the tools available to meet your marketing, communication, and sales goals?  This presentation will help you explore some of these concepts. What tools are you using?  How have you been successful with these tools?  Share your thoughts and ideas [...]

This is an amazing video and the reason why you should have a social media plan.

How are Canadians using social media tools? This data is according to research provided by ComScore. Almost 24 million Canadians age 2+ online in a month are spending an average of 46 hours online per person. 94% of the online population perform a search, 85% of the online population stream a video and view an [...]