Recently we created some banner ads for a longstanding client, Madison County NY Tourism. These online ads were intended to promote the long list of great summer events that can be enjoyed around the county. For those of you who are familiar with the towns and villages within Madison County you probably know that the [...]

Here are some good articles from the web for your reference: Public Holds Optimism for Internet Tax, Travel Sites Lead Category Growth How to optimize your site for Google in 2010 IKEA Victim of Facebook Hoax Social media war rooms (and why you need one) What do you think about these articles?  Any thoughts on [...]

Re-posted from the May 2010 ABC Creative Group E-Newsletter: Social media has become a daunting task for many marketing communication professionals. Social media tools are very efficient, cost-effective tactics to have in your marketing communication mix. But, as more tools are introduced for our use, how do we manage the flow of information and monitor [...]

I thought I would post a bunch of articles that I have found interesting and share some of the knowledge.  I know all of you that read this blog will be very disappointed that I am not sharing my vast knowledge and insight with you, but I think we can all learn a lot from [...]

Facebook is making changes again!  I have always had a theory that the Facebook team makes significant changes every 6 months and this theory is holding true.  So what do today’s changes mean for you and your business? Let’s start with Community Pages.  This is a big move on behalf of Facebook.  Community Pages are [...]

According to a Harris Poll outlined in the February edition of the Public Relations Society of America’s “Public Relations Tactics,” the amount of time adults in the United States spend on the Internet (excluding checking their email) has decreased from 13 hours per week in 2001 to 7 in 2009. I find this extremely surprising. [...]

The way we use the internet and interact with different organizations, digitally, changes very rapidly.  The slightest new technology or partnership could leave a lasting impact that many don’t even realize is happening.  One item that most people still remain afraid of is the threat of online identity theft.  If you are an organization that [...]

I recently facilitated a presentation/discussion on the business case for digital and social media.  We looked at the challenged faced by agency and industry professionals in working with clients and companies on digital marketing communications initiatives from a small and medium sized company perspective.  With all the power and market reach that digital and social [...]

By:  Chantal Todé February 01 2010 Marketers continue to dedicate greater portions of the marketing budget to social networking and Web-based channels, at the expense of traditional media. That shift was reflected in a recent survey from the CMO Council, which found that 60% of the more than 600 marketers who responded will invest in [...]

Mobile phones have quickly become the third screen for many Americans, following television and the internet.  According to a Nielsen study, “americans consume media at a record pace – 129 hrs of tv, 27 hrs of internet, 3 hrs of mobile video each month.” The Nielsen report continues to discuss a week in the life [...]