Here are some good articles from the web for your reference: Public Holds Optimism for Internet Tax, Travel Sites Lead Category Growth How to optimize your site for Google in 2010 IKEA Victim of Facebook Hoax Social media war rooms (and why you need one) What do you think about these articles?  Any thoughts on [...]

Because I often feel like my superhero name is Grammar Girl as well (don’t call for me if there are people to be rescued from a burning building or an alien invasion of some sort; but should you ponder the correct use of a comma, I’m your girl) I found myself feeling right at home [...]

There is always a big buzz at the end of the calendar year.  Everyone is trying to wrap up the end of the budget year and plan for the next.  Plus, you are trying to take some holiday time to spend with your family and loved ones.  This is true no matter what holiday you [...]

Joe Stabb recently gave a presentation to the membership of the New York State Travel and Vacation Association (NYSTVA) on the best practices for being engaged in social media.  If you are ready to engage and need some help, contact ABC Creative Group.

Well, it is official.  The number of people using Facebook grew 8.6% during the month of September 2009 to 88.3 million users.  This means that according to the most recent census data, Facebook has a larger population than the populations of Germany, Italy, United Kingdom, and Canada separately. What caused such a growth of Facebook?  [...]

Yes, I’m the Office Word Nerd. This is beyond apparent. But don’t worry, I accept my role and walk with my chin up despite memories of nerdom long ago, you know, in middle school, before it was cool. (It is cool now, right? RIGHT?) As a writer, I tend to spell everything out in my [...]

They say a picture is worth a thousand words. And while it is, only a few of those thousand are actually worth saying to amplify and complement it when it comes to an advertisement. Take a twisted visual, add straightforward copy. Take a straightforward visual, add twisted copy. Seems simple, right? It’s not. Don’t be [...]

The September 14th issue of Advertising Age has a cover article that caught my eye, “Paid Tweets Just as Healthy as Organic Word-of-Mouth?” My auto-reply would be, “Well, noo…” But after reading the little ditty in the magazine and thinking about it, why not? I think a definite balance needs to be incurred, is all, [...]

Travis and I gave a great presentation on Wednesday to the Greater Binghamton Chamber of Commerce in Binghamton, NY.  We discussed many topics of social media and how these tools are being used by business everywhere.  Here is the presentation.  If you have any questions or would like to know more, contact ABC Creative Group. [...]

Mobile marketing can be a very important tactic in the marketing communication and sales arsenal.  The key is to make sure that you are using the tool correctly and also reaching your target audience.  Plan carefully. Here is the presentation that I gave this morning at the Sheraton Syracuse University for the CNYSME and PRSA-CNY.  [...]