The digital revolution is upon us.  Are you engaged in the revolution and using all of the tools available to meet your marketing, communication, and sales goals?  This presentation will help you explore some of these concepts. What tools are you using?  How have you been successful with these tools?  Share your thoughts and ideas [...]

Travis and I gave a great presentation on Wednesday to the Greater Binghamton Chamber of Commerce in Binghamton, NY.  We discussed many topics of social media and how these tools are being used by business everywhere.  Here is the presentation.  If you have any questions or would like to know more, contact ABC Creative Group. [...]

This morning in conjunction with CNYSME and PRSA-CNY, I gave a presentation on using social media as a sales tool.  I know this presentation, as posted here, doesn’t give you all of my commentary, but if you would like to talk further or discuss any specifics with your company, please feel free to e-mail me [...]

This is an amazing video and the reason why you should have a social media plan.

The important things that get executives heads moving is measurement. If we want to create objectives and a social media plan, we need to be able to measure the outcome to create best practices for the future. What is your target? Think about what it is you want to gain from participating in a social [...]