Recently we created some banner ads for a longstanding client, Madison County NY Tourism. These online ads were intended to promote the long list of great summer events that can be enjoyed around the county. For those of you who are familiar with the towns and villages within Madison County you probably know that the [...]

Joe Stabb recently gave a presentation to the membership of the New York State Travel and Vacation Association (NYSTVA) on the best practices for being engaged in social media.  If you are ready to engage and need some help, contact ABC Creative Group.

It’s both an exciting and scary time in the advertising industry. If any of you watch the program Mad Men it takes us back to an extremely different time in advertising not to mention a different time in society. Back when cigarettes were good for you, scotch was the preferred office beverage at 10:00 a.m. [...]

This morning, I gave a great presentation at the Renaissance Hotel in Syracuse, NY, to the Greater Syracuse Hospitality and Tourism Association regarding social media.  I was particularly excited about this presentation because ABC Creative Group specializes in the travel and tourism industry and has worked with several clients in this industry. There are some [...]

This year we were able to assist some non profit organizations with their communications. With the surge of social media, it is a great time for non profits to communicate personally and potentially cut some costs. Traditionally, the non profit world has spent tons of money in print and direct mail. We all get them [...]

I took a trip to NYC during Labor Day weekend and I have to say, I was not very impressed with the outdoor ads. I look forward to driving into Manhattan…let me rephrase, I look forward to being a passenger and crawling along with hundreds of other cars and loud buses while my boyfriend maneuvers [...]

Mobile marketing can be a very important tactic in the marketing communication and sales arsenal.  The key is to make sure that you are using the tool correctly and also reaching your target audience.  Plan carefully. Here is the presentation that I gave this morning at the Sheraton Syracuse University for the CNYSME and PRSA-CNY.  [...]