Recently we created some banner ads for a longstanding client, Madison County NY Tourism. These online ads were intended to promote the long list of great summer events that can be enjoyed around the county. For those of you who are familiar with the towns and villages within Madison County you probably know that the [...]

Is your website content fresh?  Do you review all of the pages and content on your website on a regular basis?  If not, maybe you should be doing this.  One of the most important tasks associated with any website is the content that resides on the pages. Fresh content could be updating the text, adding [...]

This morning, I gave a great presentation at the Renaissance Hotel in Syracuse, NY, to the Greater Syracuse Hospitality and Tourism Association regarding social media.  I was particularly excited about this presentation because ABC Creative Group specializes in the travel and tourism industry and has worked with several clients in this industry. There are some [...]

The digital revolution is upon us.  Are you engaged in the revolution and using all of the tools available to meet your marketing, communication, and sales goals?  This presentation will help you explore some of these concepts. What tools are you using?  How have you been successful with these tools?  Share your thoughts and ideas [...]

This morning in conjunction with CNYSME and PRSA-CNY, I gave a presentation on using social media as a sales tool.  I know this presentation, as posted here, doesn’t give you all of my commentary, but if you would like to talk further or discuss any specifics with your company, please feel free to e-mail me [...]

The important things that get executives heads moving is measurement. If we want to create objectives and a social media plan, we need to be able to measure the outcome to create best practices for the future. What is your target? Think about what it is you want to gain from participating in a social [...]