We all know that social media management takes more time than money, in most cases.  Many marketing, communication, and public relations professionals struggle with managing social media platforms while still trying to accomplish other daily tasks.  The big question:  Do we hire an employee to manage social media, or do we hire an agency? This [...]

Recently we created some banner ads for a longstanding client, Madison County NY Tourism. These online ads were intended to promote the long list of great summer events that can be enjoyed around the county. For those of you who are familiar with the towns and villages within Madison County you probably know that the [...]

Re-posted from the May 2010 ABC Creative Group E-Newsletter: Social media has become a daunting task for many marketing communication professionals. Social media tools are very efficient, cost-effective tactics to have in your marketing communication mix. But, as more tools are introduced for our use, how do we manage the flow of information and monitor [...]

Well, it is official.  In case you didn’t know it, people like sex!  I know it is a big shock to everyone.  It definitely was to me (just being facetious). A study was recently performed about the types of links that people “like” and “share” on Facebook.  The study concluded with the fact that those [...]

Just when you thought you could run wild and free with your hair blowing in the wind while writing on Facebook, Twitter, you name it online, Yahoo! had to go and ruin it. Not really. We grammar fanatics/online journalists/bloggers/social media communicators appreciate the structure and rules to language, making everything uniform and stately. We embrace [...]

Facebook is making changes again!  I have always had a theory that the Facebook team makes significant changes every 6 months and this theory is holding true.  So what do today’s changes mean for you and your business? Let’s start with Community Pages.  This is a big move on behalf of Facebook.  Community Pages are [...]

I recently facilitated a presentation/discussion on the business case for digital and social media.  We looked at the challenged faced by agency and industry professionals in working with clients and companies on digital marketing communications initiatives from a small and medium sized company perspective.  With all the power and market reach that digital and social [...]

According to Nielsen, global consumers increased the amount of time they spent on social networking sites like Facebook and Twitter by 82% in December 2009 compared to December 2009.  That means in December 2009, Facebook recorded recorded about 110 million unique visitors.  That is a lot of visits!  Facebook is currently the largest of the [...]

There is always a big buzz at the end of the calendar year.  Everyone is trying to wrap up the end of the budget year and plan for the next.  Plus, you are trying to take some holiday time to spend with your family and loved ones.  This is true no matter what holiday you [...]

We use goggles for many different purposes in life.  I know I use them for swimming, especially in the summer!  But, now I can have goggles for my cell phone also to help me navigate the world. Google has launched a new product for its android phone called Google Goggles.  According to Google’s website, “Google [...]