We use goggles for many different purposes in life.  I know I use them for swimming, especially in the summer!  But, now I can have goggles for my cell phone also to help me navigate the world. Google has launched a new product for its android phone called Google Goggles.  According to Google’s website, “Google [...]

Would you like to receive special offers and announcements via your mobile phone from the brands that you use the most?  Most people have not received such marketing messages.  I know that I have not, but then again I haven’t signed up to receive any.  There are few brands that actually implement mobile marketing campaigns.  [...]

A lot of questions come up every time I meet with a company regarding social media and how it is affecting the marketing industry. If you follow us at all you know that ABC has worked diligently to stay ahead of emerging media and how to best utilize it for our clients. Most of the [...]

This morning, I gave a great presentation at the Renaissance Hotel in Syracuse, NY, to the Greater Syracuse Hospitality and Tourism Association regarding social media.  I was particularly excited about this presentation because ABC Creative Group specializes in the travel and tourism industry and has worked with several clients in this industry. There are some [...]

Mobile marketing can be a very important tactic in the marketing communication and sales arsenal.  The key is to make sure that you are using the tool correctly and also reaching your target audience.  Plan carefully. Here is the presentation that I gave this morning at the Sheraton Syracuse University for the CNYSME and PRSA-CNY.  [...]

Technology frequently amazes me.  I guess like many of you, I can sometimes become overwhelmed with the speed that technology is expanding within our society. I remember when I had a cell phone in 1999 on Bell Atlantic Mobile.  The phone was a Nokia and connected to the analog network that no longer exists for [...]

According to Professor Post at West Virginia University, “the Web and the Internet have been revolutionary in connecting consumers and companies in ways that simply were not possible before,” (Post 2008). Soon, more companies are going to be using mobile websites to communicate with their customers rather than their highly designed and advanced websites. There [...]