Agencies that have learned to talk the social media talk… but still can’t walk the walk, will fall behind interactive competitors that more quickly adopted and became part of social communities, replacing old-school practices with real and authoritative social experience. Clients are weary of marketing firms that claim to know social media, but don’t even [...]

Currently, there are 367 hospitals in the United States that are utilizing social media as part of their marketing communication mix and it is helping with patient admissions.  According to a recent study, Ad-ology Research found social media has some type of influence on nearly 40% of recent hospital or urgent-care center patients, with more [...]

This morning, I gave a great presentation at the Renaissance Hotel in Syracuse, NY, to the Greater Syracuse Hospitality and Tourism Association regarding social media.  I was particularly excited about this presentation because ABC Creative Group specializes in the travel and tourism industry and has worked with several clients in this industry. There are some [...]

The digital revolution is upon us.  Are you engaged in the revolution and using all of the tools available to meet your marketing, communication, and sales goals?  This presentation will help you explore some of these concepts. What tools are you using?  How have you been successful with these tools?  Share your thoughts and ideas [...]

Travis and I gave a great presentation on Wednesday to the Greater Binghamton Chamber of Commerce in Binghamton, NY.  We discussed many topics of social media and how these tools are being used by business everywhere.  Here is the presentation.  If you have any questions or would like to know more, contact ABC Creative Group. [...]

This is an amazing video and the reason why you should have a social media plan.

How are Canadians using social media tools? This data is according to research provided by ComScore. Almost 24 million Canadians age 2+ online in a month are spending an average of 46 hours online per person. 94% of the online population perform a search, 85% of the online population stream a video and view an [...]