Recently we created some banner ads for a longstanding client, Madison County NY Tourism. These online ads were intended to promote the long list of great summer events that can be enjoyed around the county. For those of you who are familiar with the towns and villages within Madison County you probably know that the [...]

Because I often feel like my superhero name is Grammar Girl as well (don’t call for me if there are people to be rescued from a burning building or an alien invasion of some sort; but should you ponder the correct use of a comma, I’m your girl) I found myself feeling right at home [...]

I thought I would post a bunch of articles that I have found interesting and share some of the knowledge.  I know all of you that read this blog will be very disappointed that I am not sharing my vast knowledge and insight with you, but I think we can all learn a lot from [...]

By:  Chantal Todé February 01 2010 Marketers continue to dedicate greater portions of the marketing budget to social networking and Web-based channels, at the expense of traditional media. That shift was reflected in a recent survey from the CMO Council, which found that 60% of the more than 600 marketers who responded will invest in [...]

Agencies that have learned to talk the social media talk… but still can’t walk the walk, will fall behind interactive competitors that more quickly adopted and became part of social communities, replacing old-school practices with real and authoritative social experience. Clients are weary of marketing firms that claim to know social media, but don’t even [...]

How is your company going to be using social media as an external communications tool? As we are planning and looking toward 2010, social media tools have to be part of your marketing communication mix.  These tools need to be budgeted for and integrated with your traditional tools.  It is unavoidable at this point in [...]

I recently gave a presentation at the PRSA Northeast District Conference on search engine optimization (SEO).  In today’s web landscape SEO is a very important tool for any communications or marketing professional.  Most of these are simple tasks that can be done not only to make your content more easily found, but also to help [...]

Currently, there are 367 hospitals in the United States that are utilizing social media as part of their marketing communication mix and it is helping with patient admissions.  According to a recent study, Ad-ology Research found social media has some type of influence on nearly 40% of recent hospital or urgent-care center patients, with more [...]

This morning, I gave a great presentation at the Renaissance Hotel in Syracuse, NY, to the Greater Syracuse Hospitality and Tourism Association regarding social media.  I was particularly excited about this presentation because ABC Creative Group specializes in the travel and tourism industry and has worked with several clients in this industry. There are some [...]

The digital revolution is upon us.  Are you engaged in the revolution and using all of the tools available to meet your marketing, communication, and sales goals?  This presentation will help you explore some of these concepts. What tools are you using?  How have you been successful with these tools?  Share your thoughts and ideas [...]