Re-posted from: Bloomberg BusinessWeek By:  Felix Gillette July 15, 2010 http://www.businessweek.com/magazine/content/10_30/b4188064364442.htm Natalie Malaszenko has always loved pets. A 31-year-old resident of San Diego, Calif., she has a dog named Sarge and a cat named Leo. Years ago, when she lived in Texas, she took care of cows and horses and even a stray emu. In [...]

Recently we created some banner ads for a longstanding client, Madison County NY Tourism. These online ads were intended to promote the long list of great summer events that can be enjoyed around the county. For those of you who are familiar with the towns and villages within Madison County you probably know that the [...]

Facebook is making changes again!  I have always had a theory that the Facebook team makes significant changes every 6 months and this theory is holding true.  So what do today’s changes mean for you and your business? Let’s start with Community Pages.  This is a big move on behalf of Facebook.  Community Pages are [...]

If anyone has seen the latest campaign by Domino’s they have probably been surprised by the honest message they are sending. They all but say “our pizza really sucks!” Now is this being too honest? It’s definitely too early to tell if this campaign is going to work for them, but you have to give [...]

There is always a big buzz at the end of the calendar year.  Everyone is trying to wrap up the end of the budget year and plan for the next.  Plus, you are trying to take some holiday time to spend with your family and loved ones.  This is true no matter what holiday you [...]

Agencies that have learned to talk the social media talk… but still can’t walk the walk, will fall behind interactive competitors that more quickly adopted and became part of social communities, replacing old-school practices with real and authoritative social experience. Clients are weary of marketing firms that claim to know social media, but don’t even [...]

Both Travis and I have spoken at many conferences and to many individuals over the past year.  One of the key points that we stress when talking about social media is that you need to be involved with and guide the conversation about your brand.  By doing this you will see a return on the [...]

A lot of questions come up every time I meet with a company regarding social media and how it is affecting the marketing industry. If you follow us at all you know that ABC has worked diligently to stay ahead of emerging media and how to best utilize it for our clients. Most of the [...]

Joe Stabb recently gave a presentation to the membership of the New York State Travel and Vacation Association (NYSTVA) on the best practices for being engaged in social media.  If you are ready to engage and need some help, contact ABC Creative Group.

Lauren Fisher is the co-founder of Simply Zesty, an online PR and social media agency based in Dublin. She blogs regularly on Simply Zesty on social media and online communications. New research by Citibank reveals that social media has yet to penetrate the small business world, finding that 76% of the 500 organizations surveyed have not [...]