Spell Check can mess you up. Anyone who’s used the program before knows this. You think your document is 100% accurate, approved and blessed by the Spelling Bee Society of America (does such a thing exist?) and low and behold, while your spelling may be correct, the use of the word in that particular context [...]

According to a recent Harris Poll, thirty-three percent of adults online are influenced a great deal or fair amount by reviews on blogs and message boards. Results skew in a similar pattern across different age demographics, with the highest percentage among 18- to 34-year-olds (41%) and a sharp drop off to the lowest percentage among ages [...]

Recently we created some banner ads for a longstanding client, Madison County NY Tourism. These online ads were intended to promote the long list of great summer events that can be enjoyed around the county. For those of you who are familiar with the towns and villages within Madison County you probably know that the [...]

Here are some good articles from the web for your reference: Public Holds Optimism for Internet Tax, Travel Sites Lead Category Growth How to optimize your site for Google in 2010 IKEA Victim of Facebook Hoax Social media war rooms (and why you need one) What do you think about these articles?  Any thoughts on [...]

I left out the expletive I wanted to use in the title of this post, but it should be clear what word I was thinking by the end. After being in the advertising industry for 15 years now I have successfully won many bids for business and have had great success with many of them. [...]

Re-posted from the May 2010 ABC Creative Group E-Newsletter: Social media has become a daunting task for many marketing communication professionals. Social media tools are very efficient, cost-effective tactics to have in your marketing communication mix. But, as more tools are introduced for our use, how do we manage the flow of information and monitor [...]

Facebook is making changes again!  I have always had a theory that the Facebook team makes significant changes every 6 months and this theory is holding true.  So what do today’s changes mean for you and your business? Let’s start with Community Pages.  This is a big move on behalf of Facebook.  Community Pages are [...]

According to a recent study from HitWise, Facebook sends nearly three times as much of its downstream traffic to broadcast media websites as compared to Google News. What does this mean?  Facebook drives more people to news content than Google News does on a consistent basis.  This means that people are influencing each other, heavily, [...]

The way we use the internet and interact with different organizations, digitally, changes very rapidly.  The slightest new technology or partnership could leave a lasting impact that many don’t even realize is happening.  One item that most people still remain afraid of is the threat of online identity theft.  If you are an organization that [...]

I recently facilitated a presentation/discussion on the business case for digital and social media.  We looked at the challenged faced by agency and industry professionals in working with clients and companies on digital marketing communications initiatives from a small and medium sized company perspective.  With all the power and market reach that digital and social [...]