Re-posted from the May 2010 ABC Creative Group E-Newsletter: Social media has become a daunting task for many marketing communication professionals. Social media tools are very efficient, cost-effective tactics to have in your marketing communication mix. But, as more tools are introduced for our use, how do we manage the flow of information and monitor [...]

Well, it is official.  In case you didn’t know it, people like sex!  I know it is a big shock to everyone.  It definitely was to me (just being facetious). A study was recently performed about the types of links that people “like” and “share” on Facebook.  The study concluded with the fact that those [...]

Just when you thought you could run wild and free with your hair blowing in the wind while writing on Facebook, Twitter, you name it online, Yahoo! had to go and ruin it. Not really. We grammar fanatics/online journalists/bloggers/social media communicators appreciate the structure and rules to language, making everything uniform and stately. We embrace [...]

Because I often feel like my superhero name is Grammar Girl as well (don’t call for me if there are people to be rescued from a burning building or an alien invasion of some sort; but should you ponder the correct use of a comma, I’m your girl) I found myself feeling right at home [...]

I thought I would post a bunch of articles that I have found interesting and share some of the knowledge.  I know all of you that read this blog will be very disappointed that I am not sharing my vast knowledge and insight with you, but I think we can all learn a lot from [...]

Facebook is making changes again!  I have always had a theory that the Facebook team makes significant changes every 6 months and this theory is holding true.  So what do today’s changes mean for you and your business? Let’s start with Community Pages.  This is a big move on behalf of Facebook.  Community Pages are [...]

I was on Google chat the other day, talking with a friend about resources for learning about the latest online advertising. Then, I noticed an ad for University of San Francisco’s Online Advertising Certification at Gmail. Great timing, I actually clicked-through to their Web site and read on. That was an example of a smart, [...]

According to a recent study from HitWise, Facebook sends nearly three times as much of its downstream traffic to broadcast media websites as compared to Google News. What does this mean?  Facebook drives more people to news content than Google News does on a consistent basis.  This means that people are influencing each other, heavily, [...]

According to a Harris Poll outlined in the February edition of the Public Relations Society of America’s “Public Relations Tactics,” the amount of time adults in the United States spend on the Internet (excluding checking their email) has decreased from 13 hours per week in 2001 to 7 in 2009. I find this extremely surprising. [...]

The way we use the internet and interact with different organizations, digitally, changes very rapidly.  The slightest new technology or partnership could leave a lasting impact that many don’t even realize is happening.  One item that most people still remain afraid of is the threat of online identity theft.  If you are an organization that [...]