Have you ever wanted to make a change in your company but you were too nervous to do it? Maybe introduce a product line, branch out into a new market, or change your logo or that quirky tagline of yours, or even roll out a new advertising campaign?
What if we told you we could help you with making that next big change in your company?
Here’s where we click our heels, rub our magic lamp and say “Hocus Pocus.”
Just kidding. We have no magic eight ball with all of the answers, but, what we can offer is a ton of useful research. When developing any campaign for our clients or providing marketing services, we always do our homework. Most recently, we took it even further for a client who we’re helping with a huge, statewide campaign and held several focus groups.
Focus groups are great because most people love to be asked their opinion and they’re generally not shy about voicing it. This method of research offers candid feedback and allows you to not only reach out to your current customers, but to potential customers as well.
Focus groups are perfect for gathering opinions and attitudes about your company. By crafting very precise, open-ended questions to encourage discussion about a particular issue that you’re trying to resolve, you’ll be left with invaluable, qualitative research that can offer further insight into the next direction of your marketing strategies.
So if you’re ready to take that next step with your marketing, have no fear, ABC is here!