According to a recent Harris Poll, thirty-three percent of adults online are influenced a great deal or fair amount by reviews on blogs and message boards. Results skew in a similar pattern across different age demographics, with the highest percentage among 18- to 34-year-olds (41%) and a sharp drop off to the lowest percentage among ages 55 and older (18%).

Comparatively, reviews in newspapers and magazine articles have virtually the same overall influence as social network reviews (46%), with only slight fluctuation by age category.

Are you utilizing your social media spaces to the best of their ability.  According to this research, platforms like Facebook, MySpace, and LinkedIn can influence people greatly – especially if this influence is shared by a friend or family member.

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What are your plans for increasing communication with social media platforms?  What do you wish, want, or need to do? Ask your questions and get some free advise.