I just had to re-post this and see what you all thought about it. What do you think?
Only 11% of teens email each day, Facebook COO Sheryl Sandberg told a conference crowd yesterday.
“Email is probably going away,” she said.“Going away” is a bit much – email remains an important tool for business – but Sheryl is right that people are now spending more time on social networks than email.
This is good news for Facebook and online advertising in general.
People are more comfortable seeing ads directed at them in their Facebook News Feed than they are in their email inboxes.
While ads in an inbox are called “spam,” Facebook users will even sometimes click “Like” on a brand’s Facebook page and volunteer to receive messages directly from advertisers.
Here’s Sheryl’s talk:
Reprinted from Business Insider: http://www.businessinsider.com/facebook-coo-email-is-probably-going-away-2010-6?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+businessinsider+%28Business+Insider%29
COMMENTS
2 Comments
Medicine Ball Exercises
June 24th, 2010 10:30 AM
Valuable info. Lucky me I found your site by accident, I bookmarked it.
Andy
July 7th, 2010 08:56 AM
What Sheryl fails to mention is that the majority of e-mail is enterprise or marketing. As a teen, of course your main means of informal contact will be over Facebook or other social networking venues. When you leave the teen years, you gain the respect and appreciation for e-mailing professors about deadlines in college. You email family and friends that don’t use social networking profiles. You grow up. Although, I really do love seeing the ad for ‘Mom’s going back to College’ right next to my Facebook messages…