Spell Check can mess you up. Anyone who’s used the program before knows this. You think your document is 100% accurate, approved and blessed by the Spelling Bee Society of America (does such a thing exist?) and low and behold, while your spelling may be correct, the use of the word in that particular context [...]

Just when you thought you could run wild and free with your hair blowing in the wind while writing on Facebook, Twitter, you name it online, Yahoo! had to go and ruin it. Not really. We grammar fanatics/online journalists/bloggers/social media communicators appreciate the structure and rules to language, making everything uniform and stately. We embrace [...]

Because I often feel like my superhero name is Grammar Girl as well (don’t call for me if there are people to be rescued from a burning building or an alien invasion of some sort; but should you ponder the correct use of a comma, I’m your girl) I found myself feeling right at home [...]

I was on Google chat the other day, talking with a friend about resources for learning about the latest online advertising. Then, I noticed an ad for University of San Francisco’s Online Advertising Certification at Gmail. Great timing, I actually clicked-through to their Web site and read on. That was an example of a smart, [...]

According to a Harris Poll outlined in the February edition of the Public Relations Society of America’s “Public Relations Tactics,” the amount of time adults in the United States spend on the Internet (excluding checking their email) has decreased from 13 hours per week in 2001 to 7 in 2009. I find this extremely surprising. [...]

Last night I was on my laptop with the Olympics on TV in the background when I heard a familiar refrain. No, it wasn’t the broadcasting of SU grad and (surprisingly) 58-year-old Bob Costas. It was an advertising jingle: Subway’s $5 Footlong. And it was truly music to my ears. Why? Because Subway gets it [...]

Next time you feel as though someone in the office isn’t being perfectly honest with you, why not ask him if he’s cheesing to you. I recently discovered “cheese” is more than a noun I stuff between bread to grill on the office Forman and dunk in tomato soup on my lunch-break. The ABC Office [...]

In the October 2009 issue of Women’s Health, “Health Tweet” caught my eye. According to this brief article, the Dallas Children’s Medical Center recently began tweeting to educate the public on pediatric healthcare. The center even used Twitter to raise awareness about organ donation, tweeting during an actual kidney transplant. Using Twitter for causes like [...]

Yes, I’m the Office Word Nerd. This is beyond apparent. But don’t worry, I accept my role and walk with my chin up despite memories of nerdom long ago, you know, in middle school, before it was cool. (It is cool now, right? RIGHT?) As a writer, I tend to spell everything out in my [...]

They say a picture is worth a thousand words. And while it is, only a few of those thousand are actually worth saying to amplify and complement it when it comes to an advertisement. Take a twisted visual, add straightforward copy. Take a straightforward visual, add twisted copy. Seems simple, right? It’s not. Don’t be [...]