Recently we created some banner ads for a longstanding client, Madison County NY Tourism. These online ads were intended to promote the long list of great summer events that can be enjoyed around the county. For those of you who are familiar with the towns and villages within Madison County you probably know that the [...]

I left out the expletive I wanted to use in the title of this post, but it should be clear what word I was thinking by the end. After being in the advertising industry for 15 years now I have successfully won many bids for business and have had great success with many of them. [...]

If anyone has seen the latest campaign by Domino’s they have probably been surprised by the honest message they are sending. They all but say “our pizza really sucks!” Now is this being too honest? It’s definitely too early to tell if this campaign is going to work for them, but you have to give [...]

Agencies that have learned to talk the social media talk… but still can’t walk the walk, will fall behind interactive competitors that more quickly adopted and became part of social communities, replacing old-school practices with real and authoritative social experience. Clients are weary of marketing firms that claim to know social media, but don’t even [...]

Dear IdeaDrawer.com readers, Some of you may know that I’ve recently decided to leave my post as Account Manager at ABC Creative Group to pursue a new adventure as PR Director at Morrisville State College, so this will be my last update to TheIdeaDrawer.com. I’ve decided to dedicate my final goodbye to my amazing co-workers [...]

A lot of questions come up every time I meet with a company regarding social media and how it is affecting the marketing industry. If you follow us at all you know that ABC has worked diligently to stay ahead of emerging media and how to best utilize it for our clients. Most of the [...]

Lauren Fisher is the co-founder of Simply Zesty, an online PR and social media agency based in Dublin. She blogs regularly on Simply Zesty on social media and online communications. New research by Citibank reveals that social media has yet to penetrate the small business world, finding that 76% of the 500 organizations surveyed have not [...]

It’s both an exciting and scary time in the advertising industry. If any of you watch the program Mad Men it takes us back to an extremely different time in advertising not to mention a different time in society. Back when cigarettes were good for you, scotch was the preferred office beverage at 10:00 a.m. [...]

That’s what 945 people and counting are “saying” on Facebook by becoming members of Mary’s Fan Club. I Heart Mary @ McDonalds/Chandler Fan Club, a group page on Facebook, was started by a woman named DeLynne and word is catching on…fast. So who is Mary @ McDonalds? She is one of the best loved employees at [...]

This year we were able to assist some non profit organizations with their communications. With the surge of social media, it is a great time for non profits to communicate personally and potentially cut some costs. Traditionally, the non profit world has spent tons of money in print and direct mail. We all get them [...]