When I first arrived at ABC Creative a couple months ago, I was graciously entrusted with the Brew Central account. Yep. It’s pretty much as awesome as it sounds. Brew Central will deservingly brand five counties in the Central New York tourism region as the craft beer, cider and spirits capital of the nation.

Presentations present so many challenges. After you overcome the inevitable butterflies that come with public performance, you’ve got to get your message across without boring the heck out of everybody.

Ok, ok, we’re sure you all know that social media is a powerful tool, but are you aware of just how powerful it can be? Recently the largest outdoor show in America, The Eastern Sports and Outdoor Show cancelled their show which was scheduled for February 2-10 in Harrisburg, PA. Now this show regularly attracts [...]

ABC is putting our cause marketing to the test. Or maybe, to our test. We’ve recently been working on a unique self-promo piece to send out to potential new clients in specific cause niches (read: nonprofits, member organizations, you know – companies with an important cause to promote) to build our clients base. This piece [...]

You have likely heard the news, pun intended, that starting in 2013, Newsweek will be adopting an all-digital format. While this transition marks the end of an era and saddens many, it makes sense – stats have shown the majority of Newsweek’s readership to be a highly mobile bunch. Why not cater to them and [...]

So your Facebook fan numbers are on the rise – awesome!, but traffic to your page is decreasing – bummer! How is this quandary possible, you ask? Well, it appears that with the introduction of Promoted Posts, Facebook has updated its post-posting algorithm (post-posting algorithm – very technical term) so only a fraction of a [...]

Hey QR codes: there’s a new kid in town. Augmented Reality. Honey Boo Boo? No, that’s unrefined reality. Augmented Reality (AR) is basically an extension of reality where something real is enhanced by computer-generated sensory input. So information about this real item shows up as a new layer on top of the original real item. [...]

To Like or not to Like, that is the question. Although, neither may be an option if you’re 18 and under. The Federal Trade Commission has recently been cracking down on Facebook for exploiting the privacy of minors by allowing them to be tracked online. Facebook’s defense is that not allowing the kids to participate [...]

As page administrators for several clients’ Facebook presences, we now have the ability to switch voices easier thanks to Facebook’s new “Voice” tab. Huh, you ask? (in your own voice, we might add) Basically, this tab makes it much easier for admins of more than one Facebook page to switch back and forth between using [...]

Generating more laughs than revenue, insurance big-wigs are currently swapping their comedic approach to advertising for one that’s more sentimental, establishing a more emotional connection with consumers. Don’t worry, you won’t have to say goodbye to your best buddy Flo, Progressive’s uber-chipper spokeswoman, anytime soon – she’ll just be accompanied more often by “The Messenger”, [...]