We at ABC use Facebook everyday – multiple times during the day, in fact – posting to and monitoring our clients’ pages, checking for updates and responding to comments, etc. So you could say we’re very plugged into this social media platform. That said, none of us really realized what an amazing year Facebook had [...]

This was borrowed from MediaPost.com and Posted by Erik Sass December 20, 2011. I remember as a child helping my mom rummage through the Sunday paper to clip coupons before her weekly grocery trip.  If we were lucky we would save a few dollars.  Today it’s called extreme couponing and by some is considered to [...]

When it comes to social media and how consumers interact with your brand, research shows that consumers are engaged, loyal and willing advocates for brands they love. So with that said, is your company taking true advantage of that? So often businesses that have a fan page on Facebook, or interact on any other social [...]

Recently, someone questioned – with a hint of criticism, I might add – our spelling of the word “flier.” This launched us into a full-fledged spelling/meaning search extravaganza. (As ABC’s wordsmith, I was more than enthused to take on the investigation. After all, who better to head this project than someone who is passionate about [...]

There are a million stories floating around this time of year about what to expect in 2012. They cover everything from hairstyles and food to web trends and the Kardashians. I am definitely not an expert on hairstyles or the Kardashians so I can only comment on what I feel will be important in the [...]

Pushing the limits. Stretching the truth. Making ads as strange and unpredictable as possible.  That about sums up oddvertising. TV advertising has been around since the 1940s, according to our good friends at Wikipedia. Is it really that surprising that this is the direction American advertising has taken? Sometimes it seems like playing off of [...]

This was borrowed from KnowThis.com and Posted by Paul Christ September 16, 2011 (New York Times) Since many of us work so close to Syracuse University I thought this would be a relevant share… It is probably not a huge surprise for many college students to learn that campuses are hotbeds for marketers.  Aside from [...]

40% off kickboxing classes? Awesome, I would love to try that workout. 50% off of salon services? Fantastic, I could use a new hairstyle. 60% off college tuition? Guess I’m heading back to school? A Chicago-based school recently announced their intent to offer potential wannabe teachers a Groupon for 60% off their tuition fees for [...]

We battle constantly to determine the cost of a good idea. As a creative agency and a supplier of ideas we are often tasked with coming up with the “great idea.” A company needs help breaking through in a cluttered and competitive market place and they come to us for help. So we sit around [...]

Have you had the pleasure (ew, perhaps a poor choice of words) of catching the new Zappos advertising campaign featuring naked female models in everyday life scenarios? We’re talking nude bikers, nude joggers and nude taxicab hailers, to name a few, with nothing but blue censor bars displaying the tag “MORE than SHOES” covering their [...]