Re-posted from: Bloomberg BusinessWeek By:  Felix Gillette July 15, 2010 http://www.businessweek.com/magazine/content/10_30/b4188064364442.htm Natalie Malaszenko has always loved pets. A 31-year-old resident of San Diego, Calif., she has a dog named Sarge and a cat named Leo. Years ago, when she lived in Texas, she took care of cows and horses and even a stray emu. In [...]

Millions of people everyday play social games with and/or against friends and strangers.  This has become extremely popular, but most companies and organizations choose to ignore or don’t know about the great marketing potential that this represents.  Social games are a way for people to interact digitally with your service or brand and instantly share [...]

According to a recent Harris Poll, thirty-three percent of adults online are influenced a great deal or fair amount by reviews on blogs and message boards. Results skew in a similar pattern across different age demographics, with the highest percentage among 18- to 34-year-olds (41%) and a sharp drop off to the lowest percentage among ages [...]

We all know that social media management takes more time than money, in most cases.  Many marketing, communication, and public relations professionals struggle with managing social media platforms while still trying to accomplish other daily tasks.  The big question:  Do we hire an employee to manage social media, or do we hire an agency? This [...]

I just had to re-post this and see what you all thought about it.  What do you think? Only 11% of teens email each day, Facebook COO Sheryl Sandberg told a conference crowd yesterday. “Email is probably going away,” she said. “Going away” is a bit much – email remains an important tool for business [...]

Is your e-mail marketing working for you?  Are you creating stunning e-mail communications that engage your target audience and encourage them to share the information with others?  These are just a couple of questions that everyone should be asking about their e-mail communication tactics. E-mail newsletters can be tricky: the design, coding, and federal regulations, [...]

Recently we created some banner ads for a longstanding client, Madison County NY Tourism. These online ads were intended to promote the long list of great summer events that can be enjoyed around the county. For those of you who are familiar with the towns and villages within Madison County you probably know that the [...]

Here are some good articles from the web for your reference: Public Holds Optimism for Internet Tax, Travel Sites Lead Category Growth How to optimize your site for Google in 2010 IKEA Victim of Facebook Hoax Social media war rooms (and why you need one) What do you think about these articles?  Any thoughts on [...]

I left out the expletive I wanted to use in the title of this post, but it should be clear what word I was thinking by the end. After being in the advertising industry for 15 years now I have successfully won many bids for business and have had great success with many of them. [...]

Re-posted from the May 2010 ABC Creative Group E-Newsletter: Social media has become a daunting task for many marketing communication professionals. Social media tools are very efficient, cost-effective tactics to have in your marketing communication mix. But, as more tools are introduced for our use, how do we manage the flow of information and monitor [...]

Well, it is official.  In case you didn’t know it, people like sex!  I know it is a big shock to everyone.  It definitely was to me (just being facetious). A study was recently performed about the types of links that people “like” and “share” on Facebook.  The study concluded with the fact that those [...]

Just when you thought you could run wild and free with your hair blowing in the wind while writing on Facebook, Twitter, you name it online, Yahoo! had to go and ruin it. Not really. We grammar fanatics/online journalists/bloggers/social media communicators appreciate the structure and rules to language, making everything uniform and stately. We embrace [...]