The way we use the internet and interact with different organizations, digitally, changes very rapidly.  The slightest new technology or partnership could leave a lasting impact that many don’t even realize is happening.  One item that most people still remain afraid of is the threat of online identity theft.  If you are an organization that [...]

I recently facilitated a presentation/discussion on the business case for digital and social media.  We looked at the challenged faced by agency and industry professionals in working with clients and companies on digital marketing communications initiatives from a small and medium sized company perspective.  With all the power and market reach that digital and social [...]

Last night I was on my laptop with the Olympics on TV in the background when I heard a familiar refrain. No, it wasn’t the broadcasting of SU grad and (surprisingly) 58-year-old Bob Costas. It was an advertising jingle: Subway’s $5 Footlong. And it was truly music to my ears. Why? Because Subway gets it [...]

By:  Chantal Todé
February 01 2010
Marketers continue to dedicate greater portions of the marketing budget to social networking and Web-based channels, at the expense of traditional media.
That shift was reflected in a recent survey from the CMO Council, which found that 60% of the more than 600 marketers who responded will invest in new online community [...]

Mobile phones have quickly become the third screen for many Americans, following television and the internet.  According to a Nielsen study, “americans consume media at a record pace – 129 hrs of tv, 27 hrs of internet, 3 hrs of mobile video each month.”
The Nielsen report continues to discuss a week in the life of [...]

According to Nielsen, global consumers increased the amount of time they spent on social networking sites like Facebook and Twitter by 82% in December 2009 compared to December 2009.  That means in December 2009, Facebook recorded recorded about 110 million unique visitors.  That is a lot of visits!  Facebook is currently the largest of the [...]

If anyone has seen the latest campaign by Domino’s they have probably been surprised by the honest message they are sending. They all but say “our pizza really sucks!” Now is this being too honest? It’s definitely too early to tell if this campaign is going to work for them, but you have to give [...]

There is always a big buzz at the end of the calendar year.  Everyone is trying to wrap up the end of the budget year and plan for the next.  Plus, you are trying to take some holiday time to spend with your family and loved ones.  This is true no matter what holiday you [...]

Social media is changing every day.  The use of social media tools and tactics is becoming more prevalent.  According to research conducted by Econsultancy, 86% of companies are planning to increase their social media marketing budgets in 2010.  Companies now see the value in sharing their brands with their consumers.  Although, there are some concerns [...]

Agencies that have learned to talk the social media talk… but still can’t walk the walk, will fall behind interactive competitors that more quickly adopted and became part of social communities, replacing old-school practices with real and authoritative social experience. Clients are weary of marketing firms that claim to know social media, but don’t even [...]