Here’s a take on marketing to 18-24 year-olds, from our very own 18-24 year-old, Jake, one of ABC’s excellent interns. Please. Capture My Attention. I’m Begging You. One lesson in the very first advertising class that I attended in an auditorium in the basement of Syracuse University’s Newhouse School was that the average person is [...]

Have you ever wanted to make a change in your company but you were too nervous to do it? Maybe introduce a product line, branch out into a new market, or change your logo or that quirky tagline of yours, or even roll out a new advertising campaign? What if we told you we could [...]

I couldn’t resist the Tom Cruise line from Jerry Maguire. Often I am asked, “So how do you work with your clients?” This question actually causes me to think because there is no one answer. However, after being asked this question several times, it has prompted me to determine what the best way we work [...]

Love it or hate it, the newly adopted Facebook Timeline is certainly here to stay! In fact, it will be mandatory for all users to incorporate the new design by the end of February. For those of you who haven’t adopted Timeline, basically this new format is designed to tell the story of the user’s [...]

We at ABC use Facebook everyday – multiple times during the day, in fact – posting to and monitoring our clients’ pages, checking for updates and responding to comments, etc. So you could say we’re very plugged into this social media platform. That said, none of us really realized what an amazing year Facebook had [...]

This was borrowed from MediaPost.com and Posted by Erik Sass December 20, 2011. I remember as a child helping my mom rummage through the Sunday paper to clip coupons before her weekly grocery trip.  If we were lucky we would save a few dollars.  Today it’s called extreme couponing and by some is considered to [...]

When it comes to social media and how consumers interact with your brand, research shows that consumers are engaged, loyal and willing advocates for brands they love. So with that said, is your company taking true advantage of that? So often businesses that have a fan page on Facebook, or interact on any other social [...]

Recently, someone questioned – with a hint of criticism, I might add – our spelling of the word “flier.” This launched us into a full-fledged spelling/meaning search extravaganza. (As ABC’s wordsmith, I was more than enthused to take on the investigation. After all, who better to head this project than someone who is passionate about [...]

There are a million stories floating around this time of year about what to expect in 2012. They cover everything from hairstyles and food to web trends and the Kardashians. I am definitely not an expert on hairstyles or the Kardashians so I can only comment on what I feel will be important in the [...]

Pushing the limits. Stretching the truth. Making ads as strange and unpredictable as possible.  That about sums up oddvertising. TV advertising has been around since the 1940s, according to our good friends at Wikipedia. Is it really that surprising that this is the direction American advertising has taken? Sometimes it seems like playing off of [...]